Full optimization across 26+ factors
Title, categories and subcategories, postal address, description, services, products, attributes, social media links, website link, and much more.
6 chapters · 10 steps
Sell Google listing management for 99 € to 120 € per month, delivered in under 20 minutes.
A new source of recurring revenue for your agency: a simple offer to sell, profitable, and delivered almost entirely on autopilot by Localnord. From the first signature to running the listing, we show you everything.
Plomberie Martin
Plumber · Lille
4.8127 reviews
DirectionsCall
99 – 120 €
The recommended selling price
70 %
of your time to spend on acquisition
< 20 min
of management per listing per month
24 h
to reply to new reviews
26+
factors optimized for you
Exclusive
each Marketplace lead is sold only once
01The opportunity
Become the Google expert in your city
Try it yourself. Type your trade followed by your city into Google: “plumber Lille”, “restaurant Bordeaux”, “hairdresser Nantes”. Even before the websites, it's the Google Business listings that show up, with their stars, photos and reviews.
Every business that appears there needs someone to look after that storefront. And yet, in France, almost no one offers this service. In the United States, thousands of agencies already make a living from it; here, the market is still almost untapped.
Restaurants, tradespeople, garages, practices, shops, salons, fast-food outlets: they all live off their local visibility. That's exactly where you come in, with a clear offer delivered quickly thanks to Localnord.
From zero to your first paying client
The whole process from A to Z: build the offer, price it, find prospects, convert with a white-label audit, then add and manage the client's listing in Localnord.
Find my first prospectsThe Localnord golden rule
Your job isn't to spend hours on each listing. It's to sell a simple, recurring and profitable offer. Localnord takes care of delivering it.
02Pricing
How much should you charge for your service?
Before you even touch a Google listing, you need to know exactly what you're selling and at what price. That's what separates the amateur who hesitates from the expert who inspires confidence.
In France, the market has settled: a freelancer starts around 99 € per month, while an agency positions itself closer to 120 € per month. And that price only covers management and optimization. Upsells come on top, and that's often where your real margin lies.
You can sell with no commitment, which is easier to close, or with a commitment in exchange for a reduced rate that secures your revenue.
The right move
Start with no commitment to close without friction. After two or three months, once the client sees the results, switch them to an annual plan at a preferential rate: they'll say yes, because they'll already have the proof.
Your costs & your margin
The math is simple: you collect the client's subscription, you pay Localnord one “slot” per listing, and the difference is your margin. Example for a client billed 99 € / month:
Monthly · no commitment
- You bill the client
- 99 €
- − Localnord slot
- 19 € HT
- = Your gross margin / month
- ≈ 80 €
Annual · 12-month commitment
- You bill the client
- 99 €
- − Localnord slot
- 9 € HT
- = Your gross margin / month
- ≈ 90 €
The slot price decreases with volume (from 19 € HT/listing for the very first one down to 9 € beyond 250 listings), excluding tax; the annual plan works out cheaper. Gross margin before your own expenses. Your upsells (AI website resold 200-300 €, review game, local citations) come on top. Your exact rates appear in the Subscription section.
03The offer
What your client is really buying
Here's the classic GMB offer you'll be presenting. Always talk benefits, never tasks. Six deliverables that, on their own, justify a monthly subscription.
Replies to all past reviews
Replies optimized with keywords, location and the business's services.
New reviews handled within 24 h
Every new Google review receives a fast, natural and optimized reply.
One Google post per week
Image, ultra-optimized text and call to action, with relevant keywords and locations.
Regular photo uploads
One photo scheduled every two days, supplied by the client via WhatsApp or their portal.
White-label GMB report
Monthly or quarterly, generated by Localnord under your brand: statistics, rankings and work carried out.
04Delivery
Monthly management, on autopilot
Once the listing is optimized, your monthly job is to keep it alive, clean and performing. With Localnord, the essentials are automated.
- 01
Reviews : reply to all past reviews, then to every new review within 24 h. Natural replies, optimized with keywords, location and services.
- 02
Posts : each week, a Google post with an image, optimized text and a call to action.
- 03
Photos : one photo scheduled every two days. The client sends them to you via WhatsApp or drops them into their portal, and they get scheduled automatically.
- 04
Report : each month or quarter, present the white-label GMB report generated by Localnord. It's this meeting that turns a subscription people forget into a relationship they keep for years.
Once the listing is set up, monthly management can take less than 20 minutes per client.
05Client value
Upsells: your real margin
Management at 99 – 120 € gets the client in the door. Upsells make your revenue take off. Ideally, offer them after three months, once trust is established.
Start with a simple offer, then increase client value with additional services.
The wheel of fortune (review game)
Formidable, especially for fast-food outlets. The end customer leaves a Google review in exchange for a small gift (a coffee, a discount). The result: an avalanche of positive reviews for your client.
Ideal for : Fast-food outlets, restaurants, cafes, brick-and-mortar shops
AI website generation
200 – 300 €Available directly in Localnord. You generate the website and resell it for between 200 € and 300 € depending on the client and the level of customization.
Ideal for : Clients with no website or a dated one
Local citations
Your client isn't listed on the Yellow Pages or other directories? Charge for registering and optimizing their presence on those platforms.
Ideal for : Incomplete directory presence
Google Ads & local campaigns
Add Google Ads or local campaigns as complementary services to increase client value even further.
Ideal for : Clients ready to invest in acquisition
06Growth
Acquisition: your real job
Your offer is ready. Now for the most important part: finding clients. Managing a listing takes less than 20 minutes a month, so 70 % of your time should go into acquisition.
This is the shift few people make: management is fast and almost fully automated, so your job isn't to manage listings, it's to sell them. Localnord gives you three levers, from the hardest to the easiest.
Warning · The classic trap
Spending all your time optimizing listings and zero time selling them. Flip the ratio: less time optimizing, more clients signed.
The Prospects section
In the Acquisition menu, the Prospects section scrapes Google listings all over the world. Search, for example, for every roofer in Lille: listing name, address, phone number, and sometimes the email if it's detected on the website, plus social media. Then, cold outreach: call them, offer a free GMB audit, present your service.
Limitation
Let's be honest: cold outreach is hard. It often takes more than 100 calls to land 5 interested prospects. It all comes down to your sales skills, your niche and the way you present the audit.
The Localnord Marketplace
Before it was a piece of software, Localnord was an agency just like you, with a single service: managing and optimizing Google listings. We invested heavily in Meta Ads to generate qualified prospects genuinely interested in an audit of their listing. Today, we share that machine with you.
Advantage
Every lead you buy is exclusive: you're the only agency to get it. Run the GMB audit from Localnord, export it as a white-label PDF with your logo, then call the prospect, present their audit, and move straight on to your monthly service. There's your first client.
Renting an ad
Still in the Marketplace, rent an ad for a set period, for example 7 days. Every prospect generated by that ad is reserved for you throughout the rental period. You get your own stream of exclusive leads, without having to buy them one by one.
See ad renting07Setup · from A to Z
From signature to a connected listing
Five steps to go from signature to a listing managed entirely from Localnord.
01
Collect payment and create the client portal
Your first client said yes. Go to the Client portal section and create their space. If Stripe is set up in Localnord, generate a payment link during creation: send it to the client, and their portal activates automatically after payment. Without Stripe, invoice with your usual software and activate the portal yourself.
02
Create a Google agency account
OptionalOptional at first. Between 0 and 50 listings, it isn't required. Beyond 50 listings, a Google agency account gives you better support and greatly reduces the risk of listing suspensions.
03
Get access to the Google listing
Simpler than it looks, and above all: you never need your client's Google credentials. Ever. You request access, which they approve in one click. Use a Google account in your name or your agency's, ideally the same one connected to Localnord.
- 1Go to business.google.com/locations and check, in the top right, that you're signed in to the right Google account.
- 2Click the blue “Add business” button, then “Add a single business”.
- 3Enter your client's business name, then select the correct listing from the list Google suggests.
- 4Click “Request access” and choose the Manager or Owner level.
- 5In the relationship field, enter “Agency”. Provide a contact name (your first name or your agency) and your phone number.
- 6Tick the option that lets the owner view your public information and your email, then click “Send”.
- 7Your client receives an email from Google: they click the button and accept. The listing becomes accessible from your account.
Warning
Golden rule: never the client's credentials. Always a Manager or Owner access request from your own Google account.
04
Add a slot in Localnord
With access to the listing, go back into Localnord and add a slot from the Subscription section. The system is designed to fit your reality: a no-commitment client, take a monthly slot; an annual client, take an annual slot, which works out cheaper. You mix and match listing by listing.
Warning
Rare case: if an annual client blocks your payments, remove the listing from the slot and replace it with another listing. You never lose the slot you paid for.
05
Add the Google listing to Localnord
In the dashboard, click “+ Add a Google listing” in the top right. The window lists every listing associated with your Google account. If the new listing doesn't appear, click “Refresh” in the bottom left. Then “+ Add”, and configure the listing.
For the full tool setup, watch Adrien's video walking through every feature.
08Key takeaways
The system, on a loop
The promise
Sell a Google Business Profile service for between 99 € and 120 € per month, easy to deliver thanks to Localnord, with upsells to increase client value.
The journey, step by step
- 1Build a clear GMB offer.
- 2Set the price: 99 €/month as a freelancer, 120 €/month as an agency, more depending on the options.
- 3Find prospects via the Prospects section or the Localnord Marketplace.
- 4Run a white-label GMB audit under your brand.
- 5Call the prospect, present the audit and the service.
- 6Create the client portal and the payment link if Stripe is set up.
- 7Request access to the Google listing, without ever asking for the client's credentials.
- 8Add a slot in Localnord (monthly or annual).
- 9Add the Google listing in the dashboard.
- 10Optimize, reply to reviews, post, add photos and track the results.
You've got the whole system, and the best part is that it runs on a loop: each new client adds recurring revenue, each upsell increases your margin. Your next step: pick a local niche, find your first prospects, and offer your service for between 99 € and 120 € per month. Welcome to the trade.
Take action
Launch your first listing right now
You've got the complete system. The rest plays out in the tool: find a prospect, run their audit, and sign your first service.
Your shortcuts in Localnord
Everything you need to go from theory to your first managed listing.