Glossary · L

Local Ranking Factors

  • FRFacteurs de classement local
  • ESFactores de posicionamiento local
  • DELokale Rankingfaktoren

The criteria Google uses to order business listings in a local search. Google names three groups: relevance, distance and prominence.

E.g.Two well-rated pizzerias in Chicago: the one closer to the searcher and better described often shows first. Practitioners also study dozens of finer signals that Google doesn't detail.

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