Glossary · S

Search Intent

  • FRIntention de recherche
  • ESIntención de búsqueda
  • DESuchintention

What the person actually wants from a search: find a specific place, compare, learn or buy right away. Google adapts its results to that intent.

E.g.“Mechanic Tulsa” shows listings on a map; “oil change cost” mostly shows articles. Same trade, different intents, different results.

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