Glossary · U

UTM parameters

  • FRParamètres UTM
  • ESParámetros UTM
  • DEUTM-Parameter

Short codes added to the end of a link (utm_source, utm_medium…) so the site's analytics tool, such as Google Analytics, knows a visit came from the profile.

E.g.A Columbus real estate agency puts “…/?utm_source=google&utm_medium=organic” on its profile: visits from the profile are isolated in Google Analytics.

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