Glossary · A

Average rating

  • FRNote moyenne
  • ESValoración media
  • DEDurchschnittsbewertung

The score out of 5 shown next to a profile's stars, such as 4.6, calculated by Google from customers' ratings. Google says positive ratings can help local ranking.

E.g.On Google Maps, a Portland hair salon rated 4.7 shows up next to a competitor rated 4.1: the gap is visible before anyone even clicks.

By the numbers

Listings rated 4.7 or higher rank in the top 3 far more often.

Rated 4.7 or higher42%
Rated below 431%

Share of the area where the listing ranks in the Google Maps top 3, across 3,710 French listings audited on Localnord (October 2026). A gap shows a trend, not a cause.

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