Glossary · S

Seasonality

  • FRSaisonnalité
  • ESEstacionalidad
  • DESaisonalität

Rises and dips in activity that come back at the same time every year. To judge a month, compare it with the same month the year before.

E.g.An ice cream shop in Myrtle Beach sees its views drop in November. Nothing's wrong: compared with last November, the number is steady. It gets its profile ready for spring instead.

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