Glossary · S

SERP

  • FRSERP
  • ESSERP
  • DESERP

The results page a search engine shows after a search. For a local search, it often mixes ads, the Local Pack, regular links and AI answers.

E.g.For “dentist Raleigh”, the SERP may show ads, then the map with its 3 listings, then websites: each block is a chance to be seen.

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