Glossary · V

Vicinity Update

  • FRMise à jour Vicinity
  • ESActualización Vicinity
  • DEVicinity-Update

Practitioners' nickname for a Google local search update rolled out from November 30 to December 8, 2021. Google confirmed it as a rebalancing of local ranking factors.

E.g.After Vicinity, practitioners saw distance count more and keywords added to business names help less. A Phoenix locksmith could lose rankings in far-off neighborhoods.

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